According to Compliance and Content Monitoring Ltd (CCM), adverts for the presidential elections cost Nigeria’s major political parties a combined sum of N3.23 billion.
A report by CCM states that the Peoples Democratic Party (PDP) spent about N2.5 billion on adverts while the All Progressives Congress (APC) spent N728 million.
The report reveals that the adverts in question were placed on radio, television, press and billboards between December 2014 and March.
CCM based their findings on a thorough analysis of over 260 broadcast media (radio and television), 48 print (newspapers and magazines) media and over 1,000 outdoor billboards across the country.
The company’s Managing Director, Tunde Onadele also said that about 253 creative materials were deployed across radio and television channels in all the 260+ stations monitored by CCM, with PDP utilising 145 materials. APC deployed 107 materials.
Buhari defeated Jonathan in March to emerge winner of the presidential elections.
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